Whilst we are continuing to push for clear reuse targets and requirements at the EU level, at ZWE we’re also pursuing a strategy that showcases how effective reuse systems and models can be implemented at the local level to bring about positive change. We’re working with a host of pioneering European cities and our members, through projects such as RSVP and ERIC, to test and build reuse models to prevent the flood of plastic waste generated in towns and cities.

Reuse will be at the core of our local implementation work for years to come, pushing others to recognise the need to go beyond just recycling.